Kutengasilk underwear wholesaleinopa zvakakosha mabhenefiti ane chinangwa chekuwedzera mashandiro. Kutenga kweholesale hakungodzikisi mutengo payuniti chete asi zvakare kunovimbisa kuwanikwa kwakasimba kweiyo hesitori kusangana nezvinodiwa nevatengi. Musika wezvipfeko zvemukati zvemhando yepamusoro, unokosha pamadhora zviuru gumi nezvishanu zvemadhora muna 2024, unofungidzirwa kuti uchakura kusvika pamadhora mazana maviri nemakumi maviri nemakumi matatu nemakumi matatu nemakumi matatu nemazana matatu panosvika 2031, uine 5.9% CAGR. Kukura uku kunoburitsa purofiti inogoneka yekudyara mune zvemhando yepamusoro zvigadzirwa zvesirika. Mabhizinesi anokoshesa vatengesi vanovimbika uye kuronga zvine hungwaru vanozviisa ivo pachavo kubudirira kwenguva refu.

Key Takeaways

• Ziva kuti vatengi vako ndivanaani nekudzidza zera ravo uye zvavanoda. Chinangwa chevakadzi vane makore 23-54 vanoda zvipfeko zvemukati zvakapfava uye zvinoyevedza.
• Tarisa kuti sirika yakanaka sei nekudzidza nezvemhando dzakasiyana. Tora silk yemurubheri yezvinhu zvemhando yepamusoro uye sirika inoyevedza yekutaridzika kwakanaka.
• Wana vatengesi vakavimbika nekuverenga wongororo uye kutarisa mukurumbira wavo. Iva nechokwadi chekuti vanotevera mitemo uye vanopa zvibvumirano zvakanaka.

Ziva Waunotarisira Vateereri

Nzwisisa huwandu hwevanhu uye zvaunofarira

Kunzwisisa chinangwa chevateereri kwakakosha kumabhizinesi ari kutenga chipfeko chemukati chesirika. Demographic data inopa ruzivo rwakakosha kune vangangove vatengi. Semuenzaniso, vakadzi vane makore 23-38 (Gen Y) uye 39-54 (Gen X) vanomiririra mapoka makuru evatengi emachira esirika.

Mapoka aya anowanzo kukoshesa kunyaradza uye kunakidza mukutenga kwavo. Zvidzidzo zvenguva pfupi yapfuura zvinoratidza kufarira kuri kukura kwemachira esirika nekuda kwekupfava kwayo uye kukwezva kwekutanga. Mabhizinesi anoona nezvehuwandu hwevanhu vanogona kuwiriranisa hesitori yavo nezvinotarisirwa nevatengi, vachiona kugutsikana kwakanyanya uye kudzokorora kutenga.

Ongorora mafambiro muzvitaera, mavara, uye saizi

Kugara uchigadziridzwa pamisika maitiro kunobatsira mabhizinesi kusangana nezvinodiwa nevatengi zvinobudirira. Musika weGlobal Lingerie Fabric Market unotaridza shanduko kuenda kumachira emhando yepamusoro sesirika, anokosheswa mabhiriyoni mashanu emadhora. Vatengi vanowedzera kufarira sirika nekuda kwekunzwa kwayo kwakanaka uye kukwezva kwayo. Zvitaera zvakakurumbira zvinosanganisira bralettes, camisoles, uye mapfupi-akakwirira-waisted shorts, kazhinji mune kwaakarerekera kana pastel tones. Kupa huwandu hwehukuru, kusanganisira kuwedzera saizi, inovimbisa kubatanidzwa uye kuwedzera hwaro hwevatengi.

Funga nezvekudiwa kwemwaka uye kuchinja kwemusika

Mafambiro emwaka anokanganisa zvakanyanya kudiwa kwechipfeko chemukati chesirika. Semuenzaniso, machira akareruka uye pastel mavara anozivikanwa muchirimo nechirimo, nepo toni dzakasvibira uye inorema sirika musanganiswa inotonga mukudonha nechando. Nguva dzezororo, dzakadai seZuva raValentine, dzinowanzoona kuwedzera kwekudiwa kwezvipfeko zveumbozha. Kutarisisa aya mashizha anobvumira mabhizinesi kuti atore eventory zvine hungwaru, achiwedzera mikana yekutengesa.

Ongorora Hunhu hweSirika Underwear

Siyanisa pakati pemhando dzemachira esirika (semuenzaniso, mulberry, charmeuse)

Kunzwisisa mhando dzakasiyana dzemachira esirika kwakakosha kana uchitenga chipfeko chemukati chesirika. Sirika yemahabhurosi, inowanzoonekwa seyegoridhe, inokosheswa nekutsetseka kwayo uye kugara kwayo kwenguva refu. Inogadzirwa nemakonye esirika anodyiswa chete pamashizha emuhabhurosi, zvichiita kuti pave nejira rine hypoallergenic uye rinogara kwenguva refu. Sirika yeCharmeuse, kune rumwe rutivi, inopa kupenya kunopenya kune rimwe divi uye matte magadzirirwo kune rimwe. Izvi zvinoita kuti ive yakakurumbira sarudzo yeumbozha lingerie nekuda kwekureruka kwayo uye inoyevedza drape.

Mamwe marudzi esirika, akadai saTussah naHabotai, anogonawo kuonekwa pamusika. Sirika yeTussah, inotorwa kubva kumakonye emusango, ine ruvara rwakakora uye chitarisiko chakanyanya. Sirika yeHabotai, inowanzonzi "Sirika yeChina," haina huremu uye haina kudhura asi inogona kushaya kusimba kwesirika yemurubheri. Mabhizinesi anofanirwa kuongorora sarudzo idzi zvichienderana nezvido zvevateereri vavo uye nemutengo unodiwa wezvigadzirwa zvavo.

Zano:Mulberry sirika yakanakira kuunganidzwa kwekutanga, nepo charmeuse sirika inoshanda nemazvo pakugadzira zvinoyevedza dhizaini.

Ongorora kusona, kusimba, uye hunyanzvi hwese

Hunhu hwekusona uye hunyanzvi hunokanganisa zvakananga kugutsikana kwevatengi uye hupenyu hurefu hwechigadzirwa. Chipfeko chemukati chesirika chemhando yepamusoro chinofanirwa kuve chakaenzana, chakasonanidzwa chinodzivirira kubvaruka uye chinoita kuti chigare. Seams anofanirwa kurara achitarisana nejira kudzivirira kushatirwa panguva yekupfeka. Kusona kaviri kana kusimbiswa seams munzvimbo dzakanyanya-kushushikana, senge mabhanhire echiuno uye kuvhurwa kwemakumbo, zvinogona kuwedzera hupenyu hwechigadzirwa.

Kugara kwenguva refu kunoenderana nekurema uye kuruka kwemucheka wesilika. Machira esirika anorema, akadai seaya ane huremu hwaamai hwe19 kana kupfuura, anowanzogara kwenguva refu uye anoramba kusakara uye kubvaruka. Humhizha hunopfuurira kupfuura kusona kuti ubatanidze zvinhu zvakaita sema lace trims, elastic bands, uye embellishments. Zvinhu izvi zvinofanirwa kusungirirwa zvakachengetedzeka uye zvinozadzisa dhizaini yese pasina kukanganisa kunyaradza.

Cherechedza:Kusonanidzwa kwakashata kana kushaya simba seams kunogona kutungamira kukudzoka kwechigadzirwa, kuchikanganisa purofiti uye mukurumbira wemhando.

Kumbira masampuli kuti uone kunaka usati watenga zvakawanda

Kukumbira samples inhanho yakakosha mune yechipfeko chemukati chesirika. Samples inobvumira mabhizinesi kuti aongorore magadzirirwo ejira, uremu, uye kupedza ega. Vanopawo mukana wekuongorora kusona, elasticity, uye kukwana kwakakwana kwechigadzirwa. Nekuongorora masampula, mabhizinesi anogona kuona kuti mutengesi anosangana nemhando yavo yemhando vasati vazvipira kune yakakura odha.

Pakukumbira samples, mabhizinesi anofanirwa kutsanangura masitaera, saizi, uye mavara avanoda kuongorora. Izvi zvinovimbisa kuongororwa kwakadzama kwezvipo zvemutengesi. Pamusoro pezvo, kuyedza masampula pasi pemamiriro epasirese epasirese, senge kugeza uye kupfeka, zvinogona kuratidza zvinogona kuitika nekusimba kana kunyaradza. Vatengesi vane chivimbo mune zvigadzirwa zvavo vanowanzopa sampuli pamutengo wezita kana sechikamu chehurongwa hwekutaurirana.

Pro Tip:Gara uchinyora zvaunoona panguva yemuenzaniso wekuongorora maitiro. Izvi zvinobatsira mukuita zvisarudzo zvine ruzivo uye zvinopa referensi yemirairo yeramangwana.

Sarudza Vakavimbika Vatengesi veSirika Underwear Wholesale

Tsvagiridzo yemupi mukurumbira uye kuongororwa kwevatengi

Kusarudza mutengesi akavimbika kwakakosha kana uchitenga chipfeko chemukati chesirika. Mabhizinesi anofanira kutanga nekutsvaga mukurumbira wemutengesi. Mutengesi ane rekodhi yakasimba anowanzo ratidza mhando inowirirana uye sevhisi inovimbika. Mapuratifomu epamhepo, akadai saAlibaba, ThomasNet, kana madhairekitori akanangana neindasitiri, anopa mukana wekupa maprofile uye mhinduro dzevatengi. Ongororo uye zviyero kubva kune vakambotenga zvinopa ruzivo rwakakosha mukuvimbika kwemutengesi, mhando yechigadzirwa, uye nguva yekutumira.

Kukurukurirana kwakananga nemamwe mabhizinesi muindastiri imwe chete kunogona kubatsirawo kuratidza mukurumbira wemutengesi. Networking pazviratidziro zvekutengeserana kana kujoinha maforamu eindasitiri inobvumira mabhizinesi kuunganidza ega kurudziro. Vatengesi vane nhoroondo yekuongorora kwakanaka uye kudzokorora vatengi vanowanzoita zvinotarisirwa.

Zano:Dzivisa vatengesi vane zvichemo zvinogara zvichiitika pamusoro pekunonoka kutumirwa kana kusawirirana kwemhando yechigadzirwa. Nyaya idzi dzinogona kukanganisa mashandiro uye kukanganisa kugutsikana kwevatengi.

Simbisa zvitupa uye kutevedzera indasitiri zviyero

Certification uye kutevedzera indasitiri zviyero zvinovimbisa kuti vatengesi vanosangana nemhando uye ehutsika mabhenji. Mabhizinesi anofanirwa kukumbira zvinyorwa, senge ISO certification, kuratidza kuti mutengesi anotevedzera epasi rese emhando manejimendi zviyero. Kune zvigadzirwa zvesilika, zvitupa zvakaita seOEKO-TEX Standard 100 zvinoratidza kuti jira racho harina zvinhu zvinokuvadza, kuve nechokwadi chekuchengetedzwa kwevatengi.

Ethical yekutsvaga chimwe chinhu chakakosha. Vatengesi vanofanira kutevedzera mitemo yebasa uye mitemo yezvakatipoteredza. Kuona kuomerera kwavo kune zvakaringana kutengeserana maitiro uye inoenderera nzira yekugadzira inogona kuwedzera mukurumbira wemhando. Mabhizinesi anogona kukumbira kuongororwa kana mishumo kuratidza kutevedza. Vatengesi vasingade kupa ruzivo urwu vanogona kusasangana nezviyero zveindasitiri.

Cherechedza:Kudyidzana nevashambadziri vane zvitupa hakungovimbisi kunaka kwechigadzirwa chete asiwo kunopindirana nezvinodiwa nevatengi zvezvinhu zvine hunhu uye zvinogoneka.

Enzanisa mazwi, anosanganisira mashoma ekuodha huwandu uye marongero ekudzoka

Kunzwisisa zvirevo zvechibvumirano chemupi kwakakosha kune mubatanidzwa unobudirira. Mabhizinesi anofanirwa kuenzanisa hushoma hwemaodha huwandu (MOQs) kune vakasiyana vatengesi. Nepo maMOQ akakura achiwanzoita kuti adzike mutengo wepa-uniti, anogona kusaenderana nemabhizinesi madiki kana iwo anoedza zvigadzirwa zvitsva. Vatengesi vanopa anochinjika MOQs vanopa yakakura kuchinjika.

Mitemo yekudzorera yakakosha zvakaenzana. Mamiriro ekudzoka akajeka uye akanaka anodzivirira mabhizinesi kubva mukurasikirwa nekuda kwezvakaremara kana kusagutsikana zvigadzirwa. Mabhizinesi anofanirwa kusimbisa kana mutengesi achitambira madzosero ezvemhando yepamusoro uye kana achidzosera mari kana kutsiva. Pamusoro pezvo, kunzwisisa mazwi ekubhadhara, akadai sedhipoziti zvinodiwa uye zvirongwa zvekubhadhara, zvinobatsira mabhizinesi kubata nekuyerera kwemari nemazvo.

Pro Tip:Gara uchitaurirana mazwi kuti uwane dhiri yakanakisa. Vatengesi vanowanzogamuchira zvikumbiro zvemaMOQ akaderera kana mamwe marongero akanaka ekudzoka, kunyanya kudyidzana kwenguva refu.

Optimize Pricing uye Profitability

Verenga mitengo, kusanganisira kutumira uye mutero

Kuverengera kwemitengo chaiyo kwakakosha kuchengetedza pundutso kana uchitenga chipfeko chemukati chesirika. Mabhizinesi anofanirwa kuzvidavirira nezvese mari, kusanganisira mutengo wekutanga wezvigadzirwa, muripo wekutumira, miripo yekunze, uye mutero. Mari yekutumira inogona kusiyana zvichienderana nenzvimbo yemutengesi, saizi yeodha, uye yakasarudzwa nzira yekuendesa. Mitero yekunze nemitero, iyo inosiyana nenyika, inofanirawo kuverengerwa mumutengo wakazara.

Kurerutsa maitiro aya, mabhizinesi anogona kushandisa macalculator emitengo kana kubvunza nevanopa zvinhu. Zvishandiso izvi zvinobatsira kufungidzira mari uye kudzivirira mari isingatarisirwe. Kuchengeta marekodhi akadzama ezvese zvinodhura kunovimbisa kuve pachena uye zvinobatsira mukumisa nzira dzemitengo dzakakodzera.

Zano:Kubatanidza kutakura kunogona kuderedza mari yekutumira, kunyanya kune maodha akawanda.

Tauriranai nevanopa zvidzikiso zvakawanda

Kutaurirana zvidzikisiro zvakawanda inzira yakakosha yekudzikisa mitengo uye kuwedzera purofiti. Vatengesi vanowanzopa mitengo yakaderera kune maodha makuru, zvichiita kuti zvibatsire kutenga nemhando yepamusoro. Mabhizinesi anofanirwa kutsvagisa zviyero zveindasitiri zvemitengo yakawanda kusimbisa chinzvimbo chavo chenhaurirano.

Pakutaurirana, zvakakosha kuratidza mukana wekudyidzana kwenguva refu. Vatengesi vanowanzopa mazwi akanaka kune vatengi vanoratidza kuvimbika uye kudiwa kwakafanana. Pamusoro pezvo, kukumbira kuderedzwa pakudzokorora maodha kana mwaka kukwidziridzwa kunogona kuwedzera kudzikisa mitengo.

Pro Tip:Gara uchienzanisa zvinopihwa kubva kune vakawanda vatengesi kuti uchengetedze yakanakisa dhiri.

Seta mitengo yemakwikwi kuti uwedzere purofiti

Kuisa mitengo yemakwikwi kunoda kuenzanisa kugona kwevatengi nepurofiti yebhizinesi. Tsvagiridzo yemusika inoita basa rakakosha pakuona mutengo wakakodzera. Mabhizinesi anofanirwa kuongorora mitengo yevakwikwidzi vofunga nezvekuda kwevateereri vavo kubhadhara zvigadzirwa zvesirika zvekutanga.

A tiered pricing strategy inogonawo kushanda. Semuyenzaniso, kupa zvipfeko zvemukati zvesirika nemutengo wakaderera uku uchichaja mari yezvigadziriso zvakasarudzika kana kuunganidzwa kwakaganhurirwa kunogona kukwezva vatengi. Kugara uchiongorora marongero emitengo kunovimbisa kuenderana nemaitiro emusika uye kuderera kwemitengo.

Cherechedza:Mitengo yakajeka inovaka kuvimba nevatengi uye inowedzera mukurumbira wemhando.

Wedzera Kutengesa uye Vaka Brand Kuziva

Ipa inosanganisirwa saizi uye akasiyana zvigadzirwa sarudzo

Kupa inosanganisirwa saizi uye akasiyana zvigadzirwa sarudzo zvinogona kuwedzera zvakanyanya kutengesa uye kuzivikanwa kwemhando. Musika we lingerie unotarisirwa kukura kusvika pamadhora zana nemakumi mana nemakumi mana nesere panosvika 2030, uine CAGR ye6.3%. Kukura uku kunoratidza kudiwa kuri kuwedzera kwema brands anoenderana nemhando dzemuviri dzakasiyana. Vatengi vanowedzera kutsvaga kupfeka kwepedyo kunosimudzira positivity yemuviri uye inogamuchira hukuru hwakasiyana. Mabhizinesi anowedzera mitsara yavo yezvigadzirwa kuti ibatanidze masaizi ekuwedzera uye madhizaini akasiyana anoenderana nezvaanofarira izvi, achikwezva vateereri vakawanda.

Saizi inosanganisirwa haizadzise zvinotarisirwa nevatengi chete asiwo inosimudzira kuvimbika. Nekupa hukuru hwakasiyana-siyana, mabhizinesi anoratidza kuzvipira kune kubatanidzwa, izvo zvinoenderana nevatengi vemazuva ano. Pamusoro pezvo, sarudzo dzakasiyana dzechigadzirwa, senge bralettes, camisoles, uye yakakwirira-waisted shorts, inobvumira vatengi kuwana masitaera anoenderana nezvavanoda. Iyi nzira inoisa mhando semutengi-centric uye kufunga-mberi.

Mhanya kukwidziridzwa uye zvideredzwa kukwezva vatengi

Kukwidziridzwa uye zvideredzwa zvinoramba zviri nzira dzekutyaira kutengesa uye kukwezva vatengi vatsva. Zvipo zvenguva shoma, senge zvidzikiso zvemwaka kana kutengesa kwezororo, gadzira kukurumidza uye kukurudzira kutenga nekukurumidza. Semuenzaniso, kupa zvidzikiso pazvipfeko zvemukati zvesirika panguva yeZuva raValentine kana Zuva raAmai zvinogona kuita mari pakuwedzera kudiwa kwezvipfeko zveumbozha.

Kuunganidza zvigadzirwa ndeimwe nzira yekukurudzira kutenga. Mabhizinesi anogona kupa zvidzikiso pamaseti echipfeko chemukati chesirika, achikurudzira vatengi kutenga zvakawanda vachichengetedza mari. Flash kutengesa uye zvibvumirano zvakasarudzika zvevanyoreri veemail kana vateveri vesocial media zvakare zvinobatsira kuvaka kufara uye kubatikana. Aya mazano haangokwidzi kutengesa chete asiwo anosimudzira kuoneka kwemhando.

Gadzira zvirongwa zvekuvimbika uye koshesa basa rakanaka revatengi

Zvirongwa zvekuvimbika zvinokurudzira kudzokorora kutenga uye kusimbisa hukama hwevatengi. Kupa mubairo vatengi nemapoinzi ega ega kutenga, izvo zvinogona kudzikinurwa kuti zvideredzwa kana zvigadzirwa zvemahara, zvinosimudzira kuvimbika kwenguva refu. Zvipo zvemunhu zvinoenderana nenhoroondo yekutenga zvinowedzera kuwedzera ruzivo rwevatengi.

Basa rakanaka revatengi rakakosha zvakaenzana. Mhinduro dzechimbi-chimbi kumibvunzo, kudzoka kwemahara, uye kutaurirana kwakajeka kunovaka kuvimba uye kugutsikana. Mabhizinesi anoisa pamberi pezvinodiwa nevatengi anogadzira mukurumbira wakanaka, achikurudzira mazwi-e-muromo kutumira. Kubatanidza zvirongwa zvekuvimbika nesevhisi yakasarudzika inovimbisa makwikwi emusika.

Kunzwisisa vateereri vanotarisirwa, kuve nechokwadi chemhando yechigadzirwa, uye kubatana nevatengesi vanovimbika kwakakosha pakubudirira mukutengesa zvipfeko zvemukati zvesirika. Strategic mitengo uye kushambadzira kunoshanda kunofambisa pundutso uye kukura kwemhando.

Actionable Tip:Tanga nekutsvaga vatengesi uye kuongorora zvinodiwa nevatengi. Kutora matanho aya kunoisa mabhizinesi ekubudirira kwenguva refu mumusika weumbozha we lingerie.

FAQ

Ndeupi rudzi rwesirika rwakanakisa rwechipfeko chemukati?

Mulberry silk ndiyo sarudzo yepamusoro yechipfeko chemukati. Iyo inopa kupfava kwakasarudzika, kusimba, uye hypoallergenic zvivakwa, zvichiita kuti ive yakanakira premium uye yakasununguka lingerie.

Mabhizinesi anogona sei kuona kuvimbika kweanopa?

Mabhizinesi anofanirwa kutsvagisa ongororo yevatengesi, simbisa zvitupa, uye kukumbira samples. Kubatana nevezera reindasitiri kunobatsirawo kuona vatengesi vanovimbika vane hunoenderana mhando uye sevhisi.

Zvidzikiso zvakawanda zvinogara zvichibatsira here?

Kuderedzwa kwakawanda kunoderedza mitengo asi kunoda kunyatsoronga. Mabhizinesi anofanirwa kuongorora huwandu hwekuchengetedza, kudiwa kwemwaka, uye kubuda kwemari vasati vazvipira kumaodha makuru.